The 30-Minute Exercise That Makes Building Your Group Program Easier

The first thing I walk every coach through, before they build a thing. Free.

Why listen to me? I spent 17 years as a college professor building courses and programs, but I've also built and sold my own online, outside academia.

Makers Business Blueprint was a small group program I ran to help handmade crafters sell what they make. Five people went through it, and every one grew their sales. One increased hers 500%, and another quit his job to take his woodworking full time. And an online course I built, about laser engravers of all things, hit a 74% completion rate against an industry average of 10 to 15 percent. Built right, this stuff works. This exercise is where building right starts.

Here's the thing most coaches do when they decide to build a group program. They sit down and ask "what should I teach?" Then they spend weeks mapping out sessions, scheduling calls, and building out content, and wondering why it doesn't come together the way they imagined.

The problem isn't effort. You skipped the one step that makes everything else make sense. I've seen it happen over and over again, and it's the first thing I address with every coach I work with.

This free exercise fixes that in 30 minutes.

Here's what you'll walk away with:

The obvious program idea you've been sitting on without realizing it.

Your best first group program isn't something you invent. You already have it from your 1:1 client work. I'll walk you through exactly how to find it.

A specific, written definition of the transformation your program delivers.

Not "get organized" or "grow your business." The real, specific outcome your ideal client will have at the end. Specific enough to actually build around and clear enough to market. I'll show you the difference and help you get there.

A clear picture of exactly what belongs in your program and what doesn't.

Once you know where your client starts and where they end up, every content decision gets easier. If it doesn't move them from Point A to Point B, it doesn't belong. This is the filter I use with every program and course I help build, and it saves coaches hours of second-guessing.

No spam. Just the exercise and occasional emails about building programs that actually work.